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Stop Building Personalization Features Without a Map
Design & UX 5 min read

Stop Building Personalization Features Without a Map

I was three weeks into building a recommendation engine for a fintech client when the product manager asked me to add "something like Spotify's Discover Weekly." I nodded, made a mental note, and went back to my tickets. Two months later, we shipped something that technically wor...

Design Awards Are Great, But They're Not Why I Ship Better Code
Design & UX 4 min read

Design Awards Are Great, But They're Not Why I Ship Better Code

I've been doing this for seven years now—building products, shipping features, sitting in design review meetings where someone inevitably brings up "we should enter this for a Dribbble award." And every single time, I have to bite my tongue a little. Not because design recognitio...

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